Simple Changes Therapeutic Riding Center

Video is not just for marketing. It can solve all manner of problems.

Simple Changes is a nonprofit organization providing therapeutic riding and hippotherapy services to people with disabilities, seniors, veterans, and more. Due to the nature of their clientele, it’s important that first time riders have a full understanding of what to expect when they arrive, or else they likely will never take the key step of booking their first lesson.

Simple Changes approached West Ghost to produce this informational piece that lays out how a typical session will go, so that riders and their loved ones can set themselves up for success on their first ride.

West Ghost's also crafted these compelling videos for Simple Changes, achieving remarkable engagement and fueling donations.

Frogtown’s Gourmet Tacos

Javier, the Chef and Owner at Frogtown’s Gourmet Tacos, one of LA’s best Taco Trucks (a notable title, with the Yelp score to back it up) wanted to bring in more customers, particularly to the new lunch location he was starting.


This video is only one small piece of FGT’s well-deserved success, but it is their highest performing social media video by a wide margin, and 6 months later Javier is operating multiple trucks, bringing in more revenue, and filling more hungry bellies with amazing Mexican food.